Product packaging is an integral part of the entire selling process of most products. No matter how well the product is manufactured, the finished product will be compromised if the packaging does not match the product’s appearance. The entire appearance should be inline with the marketing message. This means that no matter how good the packaging is, it will fail to entice the customer if the message is not presented properly. The packaging should be attractive, clear, appealing and easy to read. This requires extensive research into the market, input from the manufacture and the target audience and careful planning of the look and feel.

The product packaging design thus encompasses several aspects of the wholesale selling process. It is the first line of contact between the customer and the seller. The entire process, from the designing of the packaging to its sale, should be seamless and attractive. To help you achieve this, many companies now offer bespoke packaging designed to meet individual needs.

One of the most important aspects of product packaging is the use of imagery to engage the audience. Images can either be printed on the packaging or can be designed by a professional designer. A quick search on the internet shows how many different options are available to use images. Here are some tips on what to consider while designing your product packaging:

o Design your product packaging around your company logo or corporate identity. The design of your packaging should accurately capture your business vision and goals. It may need to incorporate your brand values, objectives and website links. You may need to include details of your company’s branding and history. Alternatively, you may need to provide a clear indication of your corporate structure.

o Make sure that the images you use are not too complex. For example, it’s not a good idea to use full colour pictures in packaging for products that don’t have vibrant appeal. Pictures that are too complex tend to distract a customer from the product packaging itself. Instead, try to find more simple photographs that highlight the positive features of the product.

o Visual aids should not be too small or too large. Photos in product packaging design should neither be too small nor too large. Ideally they should be proportional to the rest of the packaging. This ensures that there is no visible seam or hole anywhere. If a hole appears, customers will assume that all the contents are damaged or incomplete, which is potentially dangerous.

o Before you start the design process, you may need to identify the space on your shelf where the packaging will be positioned. If it will not be placed on the end of the shelf then you should plan the size of your packaging well in advance. This will allow you to make an accurate calculation of space requirements. You may also need to take measurements to determine if you will need any additional supports or barriers for the product packaging.

o To add value, you should make use of attractive packing materials that will attract customers. You can either purchase specialised packaging to protect the product packaging from view, or you can simply use attractive boxes and ribbons to create interest. The best packaging will always provide easy viewing for your customers. In this way, you will be able to build brand recognition.

o Make sure that your packaging does not have sharp edges. Customers will be quick to identify sharp objects when they open a package. Therefore, you should make sure that your packaging has smooth edges. In addition, you should also make sure that all packaging material is washable to avoid any damage during shipping.

o When planning your packaging design, make sure that you choose simple shapes. Complex shapes may appear attractive at first glance, but they can often be confusing to your customers. Also, customers will generally prefer to receive something in plain packaging rather than receiving a package that includes several different pieces. Therefore, when creating packaging design ideas, try to keep your packaging as simple as possible. It will help you get a better return on the initial investment.

Once you have spent some time on the packaging design process, you will be able to see some tangible results. The next step will be for you to get professional feedback from a number of different people. You can obtain feedback from local store owners, professional color consultants, and Pantone consultants. Most importantly, you can talk with your family, friends, and co-workers about your experiences during the packaging design process. This will allow you to gain a better understanding of the challenges that you will face, and how you can overcome them.

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